Dazzling runway show on Saturday night

  • Published Date 18 Aug 2016

A new high-impact fashion trend will take to the pavement in Wellington on Saturday night in an award show for New Zealand's first reflective fashion design competition.

Top entries from Project Glow Wear will be on show alongside collections from international companies that specialise in everyday reflective street wear in a sound and light spectacular at the Wellington Underground Market, 7.30pm Saturday August 20.

Designers and sewers from across the country have entered the inaugural competition, producing chic, playful, elaborate and eye-catching retro-reflective clothing and accessories to light up our nights.

"We're very pleased with the quantity and quality of the entries and that so many people have answered the call to reimagine safety wear and high fashion garments," says Melanie Thornton, Manager of Sustainable Transport at Greater Wellington Regional Council, one of several organisations behind the event.

"People will be inspired and impressed by the skills of entrants in the competition.

"When you're out and about on foot or bike at night, increasing your visibility is a great idea. In low light, dark clothing can render you almost invisible," says Ms Thornton.

"Being seen doesn't have to mean sporting boxy hi-viz vests. It can also be about wearing flattering everyday items that create a strong visual punch. Even high end fashion can make a dull night sparkle with subtle and stylish reflective elements."

International specialists in reflective wear from fashion houses in Germany and New York, are right behind the project and have agreed to have their garments on display at the awards night.

One lucky winner will have their marketable garment or accessory put into production by Arrow Uniforms.

"The project would not have been possible without fantastic support from our partners: Arrow Uniforms, Hutt City, Wellington City and Kāpiti District councils, New Zealand Transport Agency, Blissker and Vespertine fashion houses, and our sponsors: Singer, Wellington Sewing Centre and the Wellington Lux Festival."

Competition sponsors have contributed prizes including:

  • The manufacture and distribution of the winning entry
  • An eight week paid internship with Arrow Uniforms (valued at $5,000)
  • A heavy duty sewing machine from Singer
  • An Intuos art pen and touch media tablet from the Wellington Lux Festival
  • A steam station from Wellington Sewing Centre
  • Cash prizes for runners up

Limited tickets are available from Eventfinda:


Renee Rushton of Newtown lights up in a reflective garment entered in Project Glow Wear
Updated April 28, 2022 at 4:25 PM

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